Jeff Palmer, founder of the Case Acceptance Academy. What I want to talk to you today is about how to use logic and emotion during the case presentation. When people buy something particularly of high dollar value, they make the decision to purchase it based on an emotional attachment to the product or service. Dentistry… Continue reading Logic and Emotion to Close More Cases
Do You Struggle to “Close” Big Cases?
Here is a quote from a Dentist and Dental entrepreneur that was sent to me in an email not too long ago. “One of the most common topics that I get asked to speak about is treatment plan presentation. For a lot of dentists, increasing case acceptance is a riddle that they can’t seem to… Continue reading Do You Struggle to “Close” Big Cases?
Is Your Dental Office Run Like Wal-Mart or Costco?
I know, you are not a retail giant grossing billions in annual sales. But there is a business lesson that can be applied to your practice by observing two different business models. Then you can decide for yourself. Do you want to be Wal-Mart or Costco? Wal-Mart runs a burn and churn employee model. They… Continue reading Is Your Dental Office Run Like Wal-Mart or Costco?
Dental Business Insider Report
Have you ever felt like your practice was out of control? You are not alone…….. This challenge has existed since the early 1980s; it exists today and will only get worse with time. Why do I think it will get more challenging to control you dental practice? I started working with Dentists and other health… Continue reading Dental Business Insider Report