Logic and Emotion to Close More Cases

Jeff Palmer, founder of the Case Acceptance Academy. What I want to talk to you today is about how to use logic and emotion during the case presentation. When people buy something particularly of high dollar value, they make the decision to purchase it based on an emotional attachment to the product or service. Dentistry… Continue reading Logic and Emotion to Close More Cases

Dental Business Insider Report

Have you ever felt like your practice was out of control? You are not alone…….. This challenge has existed since the early 1980s; it exists today and will only get worse with time. Why do I think it will get more challenging to control you dental practice? I started working with Dentists and other health… Continue reading Dental Business Insider Report

Categorized as General