• 21155 Whitfield Place #104, Sterling, VA 20165

"A totally predictable system for case acceptance."

Take the Case Acceptance Diagnostics

Tried And Tested Case Acceptance System That Gets You Immediate Results

To provide dental practice owners the tools they need to grow their practice and thrive financially. Case Acceptance Academy cuts through the fog and mystery of closing new patients through this revolutionary approach to training dental office staff in specific actions of their job to effectively close treatment plans and get to the bottom line. All Levels Include the training of the 5 steps of Engineered Case Acceptance™ provides the training on how to close more cases. All three levels offer the same training, however, the degree of intimacy and access increases with the investment.

Engineered Case Acceptance™ Video Training

Self Implementation
This option is ideal for small practices on a tight budget with good self-implementation skills.

  • 8 Online Video Training Lessons, study at your place and time
  • Each lesson has a quiz for application
  • Customizable handouts included for implementation
  • Certificate of completion for up to 10 team members
  • Videos for individual or team training
  • Training for Dentist, Hygienist & front desk treatment coordinator. DA are optional
  • 100% Money Back Guarantee

Engineered Case Acceptance™ Virtual Group Training

Personalized Implementation
$3,900 to $6,900
This option is ideal for medium practices who prefer to balance personalized implementation and self-implementation with faster results.

  • Everything included in Bronze
  • 6 Live Virtual Implementation sessions with your team
  • Recorded consult review and evaluation
  • Customized set up and tracking of key metrics for your office
  • Training for Dentist, Hygienist & front desk treatment coordinator. DA are optional.
  • Unlimited email support

Engineered Case Acceptance™ On-Site Training

Customized Implementation
$14,000 to $25,000
This 2-day team training is ideal for any size practice looking for customized, accelerated implementation that will produce the best results.

  • Everything included in Bronze and Silver
  • 2 days of VIP training in your office or our training facility for your team exclusively
  • VIP days – In-office custom implementation and coaching on implementation with a patient in the office
  • Training for Dentist, Hygienist & front desk treatment coordinator. DA is optional
  • Invement varies based on distance traveled, number of team members training and VIP days in office
  • And much more…
Not sure which program is right for you?
with questions or to register


Jerry Jones

Jerry Jones is a 20 year dental marketing veteran and founder of Jerry Jones Direct, Clear Path Society®, and Dentistry Confidential® interviewed Case Acceptance Academy’s Founder Jeff Palmer:

“Really what you did is walked in the office and said, Okay, there’s two metrics I’m going to measure. One is how we’re doing on the phones and the other is how we’re doing on closing treatment. If you’re doing a bad job on the phones, you don’t get to present treatment. If you’re doing a bad job presenting treatment, you don’t get to collect any money, right? So that’s the essence of dental business right there. You can add in all sorts of other complicated things and analysis but if these two things are off, your whole business is in the tank. So I really like how you’ve just kept it simple and, man, it’s good stuff.”


Turbo Charge your New Patient Numbers with Case Acceptance Academy’s hyper effective patient scheduling program. This system will transform your front desk into Top Gun new patient schedulers, delivering new patients to your chair, day in and day out. This program has training and coaching that is guaranteed to increase new patients in the door without any increase in marketing.


My tried and tested system for case acceptance that works across the board. This training is delivered in your office for the dentist and anyone involved with case presentations.
My predictable case acceptance system will put you in control of your case presentations – making them faster, easier, and more fun. Engineered case acceptance will have you quickly closing more cases.


Personalized case acceptance coaching will help you achieve success quickly. Jeff will work with you to formulate strategies to create predictable increases in new patients, case acceptance, production and profitability. You will have at your disposal Jeff Palmer’s 22 years of tried and tested knowledge that goes way beyond practice management.